List your equestrian services on OpenStable

A discoverable, verified profile in front of horse owners and yards already on the platform. Free to list, with optional Pro tools when you’re ready to grow.

Get started — it’s free Browse the directory

Categories we list

  • Farrier
  • Equine Dentist
  • Veterinarian
  • Groom
  • Saddle Fitter / Saddler
  • Clipping
  • Physiotherapy
  • Freelance Rider
  • Hay & Feed Supplier
  • Horse Transport
  • Cleaning Services
  • Harrowing & Rolling
  • Fencing
  • Fertilizing
  • Hedgecutting

Don’t see your trade? Pick the closest match during onboarding — we add sub-categories as new types of provider join.

Why list with OpenStable

A discoverable, structured profile

Service area, accreditations, services offered, photos, contact, reviews. Searchable by category and county. For many smaller providers, your OpenStable listing is your web presence.

The audience is on-platform

OpenStable’s horse owners and yards are already there — looking for a livery yard, an arena slot, or a farrier they can actually book. Listing puts you in front of intent that already exists.

Multiple categories, one listing

Farrier who also clips? Vet with a dentist on staff? Saddler who fits and re-flocks? Pick a primary category, add secondaries, and appear in search for all of them.

Pro nudges turn it into a growth channel

On Pro, broadcast short messages — a cancellation, a new specialism, a clinic opening — to opted-in customers in your service area. 30/month with a 90-day per-recipient cooldown. No spam, no pay-per-click.

No commission on work you invoice yourself

OpenStable is a directory and lead-flow product, not a marketplace cut. Book a client and invoice them your usual way and we take nothing. If you choose to take the payment through OpenStable, that carries a flat 2% (1% on Pro) and nothing else.

Reviews you can grow over time

Yard owners and horse owners can leave verified reviews on your listing — building trust signals that compound month over month, without you having to corral testimonials yourself.

How it works

  1. 1

    Tell us about your business

    Your trading name and your primary category, plus any secondary ones. Takes a minute.

  2. 2

    List your services and what they cost

    At least one service needs a name and a price — listings with prices get measurably more enquiries, so this one is required. You can add the rest later.

  3. 3

    Set your coverage and contact details

    Your postcode and how far you travel, plus at least one way to reach you — phone, email, WhatsApp or website.

  4. 4

    Go live

    Confirm your email and publish. Your listing is searchable immediately at /services and on every category and county hub that covers your trade. Photos, accreditations and the rest of your profile can be added any time from your provider area.

Free to list, and it stays free. SP Pro (£4.99/month) is optional and adds featured placement, unlimited inbound enquiries and the monthly nudge quota — nothing is paywalled retroactively.

About SP Pro

Pro at £4.99/month is the difference between a free directory listing and an active growth channel. Featured placement on category and county hubs, unlimited inbound enquiries, public review responses, and the proactive nudge quota — the unique mechanic that lets you reach opted-in customers when something changes (a cancellation, a new specialism, a clinic announcement) without spam or PPC.

See SP Pro pricing Start free

Where the platform is strongest

Counties where service providers and customers are already active. If your service area covers one of these, joining now puts you alongside the providers being found first.

Learn more

Service-provider questions

How do customers find me on OpenStable?
Horse owners and yard owners search the services directory by category (farrier, vet, etc.) and county. Pro listings sort first; free listings sort second by relevance and recency. Yards already on the platform also see your listing when their liveries ask for recommendations.
Do I need a website or social-media presence to list?
No. Your OpenStable listing is your discoverable web presence — service area, accreditations, services offered, photos, contact, reviews. For many smaller operators it replaces the need for a separate site entirely.
What does SP Pro give me that the free plan doesn't?
SP Pro at £4.99/month unlocks featured placement (you appear first in search), unlimited inbound enquiries, and a quota of proactive nudges — short, opt-in messages you can send to horse owners and yards in your service area who’ve agreed to receive professional outreach. Free listings stay live and discoverable; Pro turns it from a directory into a growth channel.
Can I list under multiple service categories?
Yes. Many providers offer more than one service — a farrier who also clips, a vet practice with a dentist on staff, a saddler who fits and re-flocks. Pick a primary category and add up to several secondary ones; you appear in search for all of them.
How do nudge broadcasts actually work?
Pro members get a monthly quota of nudges (currently 30/month). You compose a short message — say, “I’ve had a cancellation in Northamptonshire next Tuesday” — and broadcast it to opted-in horse owners and yards in your service area. There’s a 90-day cooldown per recipient so nobody gets spammed, and customers can switch off pro outreach in their settings.
What does verification look like for service providers?
We check that listing details are coherent (accreditations match the trade body’s register where applicable, services match the category, contact info is reachable). Public reviews accumulate over time. Like with yards, listings that ignore accuracy prompts are demoted; listings that stay current rank higher.

List your services

Free to start, no credit card needed, no commission. You’ll be discoverable in your service area within minutes.

Start the onboarding wizard